引领智能家居迈向国际化，箭牌越南旗舰店开幕，瞄准东南亚市场

Bringing Smart Home Solutions to the International Market—Arrow’s Vietnam Flagship Store Opens, Targeting the Southeast Asian Market.

随着全球智能家居市场的快速发展，行业迎来了爆发式增长。据Statista数据预测，到2028年，全球智能家居市场规模有望达到1544亿美元，在此期间，该市场还将维持67%的高复合年增长率。在这股浪潮中，中国品牌箭牌以致力于成为国际一流高端智慧家居整体解决方案提供商的态度，加速推进全球化进程。

With the rapid growth of the global smart home market, the industry is experiencing an explosive expansion. According to Statista, the global smart home market is projected to reach $154.4 billion by 2028, with a compound annual growth rate (CAGR) of 67% over this period. Amid this wave of growth, Arrow is accelerating its global expansion with a commitment to becoming a world-class provider of high-end smart home solutions.

2月26日，箭牌首家越南旗舰店在胡志明市盛大启幕。这座占地1000平方米的旗舰店，采用场景化体验布局，真实还原家庭生活场景。同时，箭牌以“智选箭牌，世界品质”为主题举办了盛大的新品发布会，推出多款智能卫浴新品。此举标志着箭牌在东南亚市场战略布局的正式启动，并预示着将为更多海外消费者带来沉浸式家居购物体验。

On February 26, Arrow’s first Vietnam flagship store grandly opened in Ho Chi Minh City. Spanning 1,000 square meters, the store features immersive experience-based layouts, simulating real home environments. Besides, Arrow hosted a grand product launch event under the theme "Smart Choice, World-Class Quality," unveiling a range of new smart bathroom products. This milestone marks the official launch of Arrow’s strategic expansion in the Southeast Asian market, offering an immersive shopping experience for overseas consumers.

箭牌越南旗舰店盛大开幕暨新品发布会

Arrow Vietnam Flagship Store Grand Opening & New Product Launch

发布会上，箭牌家居集团董事、副总经理谢炜先生表示：“越南旗舰店的开业是箭牌全球化战略的重要一步，我们将持续深耕东南亚市场，加快全球化布局，构建三位一体体系，通过技术创新、产品升级和品牌建设，为全球消费者提供高品质的智慧家居体验。”

At the event, Mr. Xie Wei, Director and Deputy General Manager of Arrow Home Group, stated: "The opening of the Vietnam flagship store is a key step in Arrow’s global strategy. We’re committed to strengthening our presence in Southeast Asia, accelerate global expansion, and build an integrated system that focuses on technological innovation, product upgrades, and brand development, providing high-quality smart home experiences for consumers all over the world."

(图片来源：箭牌家居定制公众号，侵删)

箭牌家居集团董事、副总经理 谢炜

Xie Wei, Director and Deputy General Manager of Arrow Home Group

越南首家旗舰店带来智能化解决方案

打造“空间体验标杆”！

Vietnam’s First Flagship Store Aims at Making Smart Solutions and Building A New Benchmark for Spatial Experiences!

这座全新的海外旗舰店区别于传统门店单一销售逻辑，围绕用户体验集成智能马桶、恒温淋浴等全品类卫浴产品，真实还原越南家庭的生活场景，为用户提供智慧、健康、舒适的家居解决方案。

Unlike traditional retail stores that focus solely on product sales, the Arrow flagship store strives to launch smart toilets, thermostatic showers, and a full range of bathroom products, creating an authentic home experience tailored to Vietnamese consumers, and providing intelligent, healthy, and comfortable home solutions that enhance everyday living.

(图片来源：箭牌家居定制公众号，侵删)

箭牌家居海外事业部总经理 周鹏

Zhou Peng, General Manager of Arrow Home’s Overseas Business Division

箭牌家居海外事业部总经理周鹏先生在新品发布会上进一步介绍道，“越南旗舰店将展示包括智能卫浴和福祉系列在内的全新产品，致力于为消费者提供更加智能、舒适和高品质的家居空间解决方案。”

Zhou Peng, general manager of Arrow Home’s Overseas Business Division, further introduced at the launch event: “The Vietnam flagship store will launch brand-new smart bathroom and wellness products, offering consumers more intelligent, comfortable, and high-quality home solutions.”

值得一提的是，箭牌还特别打造了定制卫浴场景工程区，完美融合场景体验与洽谈功能，用户不仅可以根据个人需求进行产品定制，还能现场体验不同家居场景效果，直观感受智能家居系统如何提升生活品质。

Notably, Arrow has created a custom bathroom scenario engineering area, seamlessly integrating scenario experience and business consultation. Consumers can not only customize products but also experience different smart home scenarios, allowing them to intuitively feel the high quality living with smart home system.

箭牌越南旗舰店 展厅

Exhibition Hall of Arrow Vietnam Flagship Store

聚焦越南市场需求

本地化创新推动智能家居领域新突破

Focus on the Vietnam Market Requirements and Promote Development of Smart Home Market with Localized Innovation

作为东南亚最具潜力的新兴市场之一，越南正处于快速城镇化进程中。数据显示，越南城镇化率以年均3%的速度增长，2025年新建住宅需求将突破80万套，中端卫浴产品的年需求量预计增长23%。越南家居市场规模持续扩大，预计到2029年将达到70.8亿美元。

As one of Southeast Asia’s most promising emerging markets, Vietnam is undergoing rapid urbanization. Statistics show that, the country's urbanization rate is growing at 3% annually, and by 2025, demand for new residential units is expected to exceed 800,000. The mid-range bathroom market is also projected to grow by 23% annually. By 2029, Vietnam’s home market is expected to reach $7.08 billion.

在这一市场机遇下，箭牌深刻洞察越南消费者日益多样化的需求，积极推进本地化创新战略。此次发布的重磅新品中，X7-ZOOM智能马桶融合人体工程学设计，配备智能感应、自动开盖和自动冲洗等高端功能，重新定义了智能卫浴体验，精准满足消费者需求。而H2-AKB2130H智能马桶凭借其创新设计和卓越性能获得了2022年GOOD DESIGN与德国设计大奖的认可，其材料采用与中科院特种材料中心合作开发的抑菌釉，并结合纳米银离子抗菌技术，能够长时间保持卫生，全面提升健康保障，是现代家庭追求高品质生活的理想选择。

Seizing this market opportunity, Arrow focused on Vietnamese consumer needs and actively promotes localized innovation strategies. Among the newly launched products, the X7-ZOOM smart toilet integrates ergonomic design with advanced technologies, such as smart sensing, automatic lid opening, and self-cleaning, redefining the smart bathroom experience to precisely meet the consumer demands. Besides, the H2-AKB2130H smart toilet won the 2022 GOOD DESIGN and German Design Awards, featuring antibacterial glaze materials developed in collaboration with the Chinese Academy of Sciences, together with nano-silver ion antibacterial technology, which ensures long-lasting hygiene and health protection, making it an ideal choice for modern households seeking high-quality living.

(图片来源：箭牌家居定制公众号，侵删)

箭牌X7-ZOOM智能马桶

Arrow X7-ZOOM Smart Toilet

一直以来，箭牌始终秉持“以人为本”的设计理念，借助精准的市场洞察与持续创新，满足市场的多元化消费需求。值得关注的是，箭牌还特别推出了专为不同特殊群体设计的福祉系列产品。这一系列产品涵盖盥洗区、如厕区和淋浴区，以关爱用户为核心，注重无障碍设计，为成人、儿童及轮椅使用者提供无障碍、安全、舒适且健康的康养空间解决方案。如淋浴区提供防滑、扶手、恒温调节等多项智能配置，让用户在沐浴时能享受更加安心和舒适的体验。

Arrow has always upheld a “human-centered” design philosophy, continuously innovating to meet diverse market needs. It is worthy noting that the Wellness Series products, designed specifically for different special user groups, including adults, children, and wheelchair users. This series features barrier-free solutions across washbasins, toilets, and shower areas, ensuring accessibility, safety, and comfort. For example, the shower area are equipped with anti-slip flooring, grab bars, and thermostatic controls, providing users with comfortable and safe bathing experience.

(图片来源：箭牌家居定制公众号，侵删)

箭牌福祉产品 和玥系列

Arrow’s Wellness Series and Yue Series

“我们始终相信，真正的市场领导力来源于对用户需求的精准洞察”谢炜强调，“未来五年，箭牌将持续深耕越南市场，在智能马桶等细分领域实现局部突破，进而全面领先，成为越南家庭智慧卫浴升级的首选品牌！”

“We firmly believe that true market leadership comes from precisely understanding user needs,” emphasized Xie Wei. “Over the next five years, Arrow will continue to strengthen its presence in Vietnam market, achieving key breakthroughs in smart toilets and other segments and eventually becoming the top brand choice for Vietnamese households upgrading their smart bathrooms.”

箭牌加速全球化战略布局

本地化运营深耕东南亚市场

Accelerating Global Expansion and Deepening Development in Southeast Asia Market

箭牌的全球化战略早已超越了单一市场的产品出海，形成了从研发、制造、品牌到运营的全链条布局。目前箭牌已在60多个国家和地区开展业务，并在东南亚、非洲等“一 带 一 路”沿线国家建立了品牌专卖店。此外，箭牌还在全球设立了8个研发中心和10个核心制造基地，通过持续创新前沿技术并实施严格的质量管理体系，确保每一款产品都符合国际标准。在中东市场，箭牌卫浴解决方案已成功应用于多个地标性项目，包括中国驻阿曼总领馆的公共卫生空间、卡塔尔多哈国际学校，以及莫桑比克马普托国际机场等，彰显了品牌在国际市场的高端品质与信赖度。

Arrow’s globalization strategy extends beyond simply exporting products, establishing a comprehensive ecosystem from R&D and manufacturing to branding and operations. Currently, Arrow operates in over 60 countries and regions and has established exclusive stores across Southeast Asia, Africa, and other countries along the Belt and Road Initiative routes. Additionally, Arrow has set up 8 R&D centers and 10 core manufacturing bases worldwide, ensuring all products meet international standards through cutting-edge technological innovation and rigorous quality control. Arrow’s bathroom solutions have been implemented in landmark projects in the Middle East market, including: Publich washroom in China’s Consulate General in Oman, Doha International School in Qatar, and Maputo International Airport in Mozambique, demonstrating Arrow’s premium quality and reliability in the international markets.

(图片来源：箭牌家居定制公众号，侵删)

箭牌越南旗舰店 展厅

Exhibition Hall of Arrow Vietnam Flagship Store

箭牌深谙全球化战略的成功要素，不仅在于持续的产品质量优化与技术创新，更在于实施精准的本土化营销运营策略。针对越南市场特性，箭牌通过战略合作模式与本土行业龙头企业如DASH集团和莲花超市建立深度合作关系，构建多元化分销网络，提升品牌在越南市场的渗透力。箭牌家居集团将迅速实现箭牌的本地化市场适配，同时精准匹配本地消费需求，持续创造差异化的客户价值。

Arrow deeply understands the key factors for a successful global strategy. Beyond continuous product quality enhancement and technological innovation, the company focuses on precise localized marketing and operational strategies. In consideration of the characteristics of the Vietnamese market, Arrow has forged strategic partnerships with leading local enterprises such as DASH Group and Lotus Supermarket, establishing a diversified distribution network to strengthen its market penetration. By rapidly adapting to local markets and aligning with consumer needs, Arrow is committed to delivering differentiated value and enhancing the customer experience.

DASH有限公司董事长黎黄妙心女士也在致辞中提到，DASH集团非常荣幸能与箭牌展开合作，相信未来能够共同为越南消费者带来全新的智能家居体验，推动越南家居行业的升级发展。

Ms. Lê Hoàng Diệu Tâm, Chairwoman of DASH Group Co., Ltd. also mentioned with Arrow during her speech. She emphasized her confidence that this collaboration would bring a new smart home experience to Vietnamese consumers and drive the upgrade and development of the local home industry.

(图片来源：箭牌家居定制公众号，侵删)

DASH有限公司董事长黎黄妙心

Ms. Lê Hoàng Diệu Tâm, Chairwoman of DASH Group Co., Ltd.

从欧美成熟市场到东南亚、非洲等新兴区域，箭牌凭借全球化战略的精准布局和本地化创新的深入推进，赢得了全球消费者的广泛赞誉与信赖。

From established markets in Europe and North America to emerging markets in Southeast Asia and Africa, Arrow’s precise global strategy and deep commitment to localized innovation have earned widespread recognition and trust from consumers worldwide.

(图片来源：箭牌家居定制公众号，侵删)

箭牌越南旗舰店盛大开幕暨新品发布会现场合影

Group Photo at the Grand Opening of Arrow’s Vietnam Flagship Store & Product Launch Event

在新时代背景下，民营企业正迎来更广阔的发展空间。近日召开的民营企业座谈会强调，新时代新征程民营经济发展前景广阔、大有可为，广大民营企业和民营企业家大显身手正当其时。

Under the wave of this new era, private enterprises are embracing greater opportunities for growth. The recently held Private Enterprise Forum emphasized that the prospects for private economic development are bright, and now is the perfect time for entrepreneurs to make their mark.

(图片来源：箭牌家居定制公众号，侵删)

箭牌越南旗舰店

Arrow Vietnam Flagship Store

箭牌深刻把握这一时代机遇，依托强大的研发能力和本地化深耕战略，积极推动中国智能家居走向全球舞台。未来，箭牌将继续以创新为驱动，为全球消费者提供智能舒适的家居体验，同时为“中国智造”树立新标杆，引领全球智能家居行业的升级发展。

Seizing this historic opportunity, Arrow actively promote China’s smart home products to the global markets. In the future, Arrow will continue to drive innovation, delivering intelligent and comfortable home experiences to consumers worldwide, setting a new benchmark for “Made in China”, and leading the evolution of the global smart home industry.

(文章来源：箭牌家居定制公众号，侵删)